by Marshall Goldsmith
The Six-Question process for coaching is an approach that I have seen work consistently well with executives. This process has produced measurable change in effectiveness (as evaluated by direct reports) with three CEOs that I have personally coached. These CEOs were in totally different industries and worked with very different types of people. One CEO went from an 8 percentile to a 98 percentile score (in four years) doing nothing more than this process. Even better, he found that he actually spent less time with this direct reports the year he was rated a "98" than the year he was rated an "8"! This process has also been shown to produce positive results in the summary 360∞ feedback reports from executive teams.
In using the Six Question process, it is generally recommended that the executive have a one-on-one dialogue with each direct report approximately once each quarter. In most cases the initial dialogues may take more time, but the process generally lasts about 30 minutes after the first couple of sessions. The "rules" of the process are very simple. Both parties are asked to:
1) make each question a dialogue, not a dictate,
2) focus on the future, not the past and
3) listen to the other person’s ideas, try to implement what they can and not try to "prove" the other person is wrong.
1. Where are we going?
The first question deals with the "big picture". The executive outlines where the larger organization is going in terms of vision, goals and priorities. The executive then asks the direct reports where they think the larger organization should be going. By involving direct reports in this ongoing dialogue, executives can build alignment and commitment to the larger organizational vision.
It is important to note that the Six-Question approach does not assume that the executive will agree with every direct report on every issue. This will not (and should not) be the case. Leadership is not a "popularity contest". Sometimes direct reports (like all humans) may have bad ideas. In some cases the executive may choose to say, "In this case, I disagree." It is important that executives focus on understanding disagreements and respecting differences of opinion. It is also important that executives need to only "win the big ones" and that they can "let go" on minor issues that may be more important to their direct reports than to them.
2. Where are you going?
Question two deals with the direct reports’ vision, goals and priorities for their part of the organization. Direct reports discuss where their part of the organization is going. Executives give their view on where they think this part of the organization should be going. By the end of this discussion two types of alignment should have been achieved:
1) the vision, goals and priorities of the direct reports’ parts of the organization should be aligned with the executives’ vision of the larger organization and
2) the individual goals and priorities of executives and direct reports should be aligned.
3. What is going well?
One key element of effective coaching is providing positive recognition for achievement. Executives begin this part of the dialogue with an assessment of what the direct reports and their organizations are doing well. Then executives ask their direct reports a question that is seldom asked, "What do you think that you and your part of the organization are doing well?" By asking this question executives may learn about "good news" that may have otherwise been missed.
In the past five years, I have asked hundreds of executives the question, "Do you feel as busy or busier today than your have felt in your entire life?" About 80% of the executives that I have asked have said yes. A major reason that executives fail to give deserved recognition to direct reports is not maliciousness; it is ignorance. Many executives are so busy that they don’t know all the good things that the people who report to them are doing.
Direct reports may feel under-appreciated because executives don’t recognize their achievements. In many cases, the executives would recognize these achievements if they only understood what they were! By asking, "What are you doing well?" executives have a great opportunity to understand positive aspects of performance that they could have otherwise missed. This process has been shown to consistently improve direct reports’ feedback on the item, "Provides positive recognition for achievement."
4. What are key suggestions for improvement?
Executives begin this part of the dialogue by giving direct reports constructive suggestions for the future. These suggestions should be limited to key "opportunities for improvement". The average human cannot remember eight unrelated words on a piece of paper! Giving too many suggestions is almost as bad as giving none. Direct reports should listen to the suggestions with a focus on understanding, not judging what is being said. Executives should come across as "trying to help" not "playing God".
Next, executives should ask another (seldom-asked) great coaching question, "If you were your own coach, what suggestions would you have for yourself?" By listening to their direct reports, executives may learn that their original coaching suggestions need to be modified. Executives may end up saying, "Now that I have heard your ideas, let me change my suggestions. I think the areas that you are discussing are more important than the ones that I mentioned."
5. How can I help?
As you have gathered from this article, a key to effective coaching is asking the right questions. One of the greatest coaching questions an executive can ask is, "How can I help?" Executives can begin by listening to their direct reports’ suggestions on how they can become more helpful. They can also participate in the dialogue by suggesting approaches and then asking, "Do you feel this approach will help you become more effective?"
In some cases executives who receive poor feedback as coaches attack the problem by simply spending more time coaching. This can do more harm than good. The key to improvement is not to do more coaching. The key is to provide coaching to the right people on the right topics. In some cases less coaching in some areas may be what is needed! By asking executives can make the most effective use of their limited time.
6. What suggestions do you have for me?
Extensive research on the impact of direct report feedback and follow-up on leadership effectiveness has shown a clear, undeniable pattern. Leaders that ask for suggestions from direct reports, focus on improving 1-2 key behaviors and follow-up on a quarterly basis are almost always seen as dramatically increasing in leadership effectiveness . By asking, "What suggestions do you have for me?" executives change the dynamics of the coaching process. Traditional coaching is sometimes thought of as a one-way monologue that focuses on, "Let me tell you what you can do to improve." The Six-Question approach creates a two-way dialogue that focuses on, "Let’s try to help each other." Direct reports are much more willing to be coached by executives, if the executives are willing to be coached by them!
Dr. Marshall Goldsmith's 24 books include "What Got You Here Won't Get You There" - a New York Times best-seller, Wall Street Journal #1 business book and Harold Longman Award winner for Business Book of the Year. His latest book "Succession: Are You Ready?" - is the newest edition to the Harvard Business 'Memo to the CEO' series.
